94% of Listings Don’t Include a Virtual Tour

 

July 9, 2021

Many real estate agents may be missing out on a big opportunity to market their listings online through virtual tours and best professional photography practices. As more house shopping goes online, buyers are saying these items are more important to them.

Yet, 94% of listings do not include a virtual tour. Many listings claimed to have a virtual tour but only offered a photo-based slideshow, according to a new study of 25,000 listings conducted by BoxBrownie.com, a virtual staging technology provider.

Sixty-seven percent of buyers say they want to see floor plans on listings and 58% say they want to see virtual tours, according to the 2021 Home Buyers and Sellers Generational Trends Report, conducted by the National Association of REALTORS®.

https://magazine.realtor/daily-news/2021/07/09/94-of-listings-don-t-include-a-virtual-tour

Marketing Campaign

 

By EVAN TARVER - Reviewed by JULIUS MANSA - Updated Dec 1, 2020

What Is a Marketing Campaign?

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Types of Marketing Campaign Activities

There are many ways to market products and services to customers, from mailing brochures to coordinating a social media blitz. Small companies can email invitations to a special sale and offer a free product to every customer who brings the invitation. Larger companies can use paid advertising and professional agencies to reach a wider audience.

Whatever the size of the company, it's important that someone is dedicated to handling the influx of traffic a marketing campaign generates.

https://www.investopedia.com/terms/m/marketing-campaign.asp