Tuesday, August 03, 2021

RISMedia Survey: 42% Say COVID Is Still Impacting Their Business

By Liz Dominguez

RISMedia surveyed nearly 500 real estate professionals to gauge the industry’s confidence level as it relates to the ongoing pandemic and emerging variants. While the majority of survey respondents (58%) say the pandemic is not currently affecting their business, a significant segment (42%) report otherwise.

As some regions revert back to indoor-mask wearing per new CDC guidelines, we may see a rise in business impact and a return to safety protocols. Many areas across the U.S. have continued implementing precautionary measures to help control the spread of the virus and keep both agents and consumers safe and comfortable.

By far, another wide-spread closure is what respondents fear the most, with 58% believing that Delta or other strains could reintroduce shutdowns or restrictions.

Despite these fears, brokers and agents agree that another “shutdown” would not halt real estate completely as industry professionals are now better equipped to handle COVID-related restrictions. In fact, 55% of survey respondents say they are “very” prepared to keep business operating virtually, with only 39% “somewhat” confident they can do so and 6% “not at all ready.”