Marketing Campaign

 

By EVAN TARVER - Reviewed by JULIUS MANSA - Updated Dec 1, 2020

What Is a Marketing Campaign?

Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.

Types of Marketing Campaign Activities

There are many ways to market products and services to customers, from mailing brochures to coordinating a social media blitz. Small companies can email invitations to a special sale and offer a free product to every customer who brings the invitation. Larger companies can use paid advertising and professional agencies to reach a wider audience.

Whatever the size of the company, it's important that someone is dedicated to handling the influx of traffic a marketing campaign generates.

https://www.investopedia.com/terms/m/marketing-campaign.asp