94% of Listings Don’t Include a Virtual Tour

 

July 9, 2021

Many real estate agents may be missing out on a big opportunity to market their listings online through virtual tours and best professional photography practices. As more house shopping goes online, buyers are saying these items are more important to them.

Yet, 94% of listings do not include a virtual tour. Many listings claimed to have a virtual tour but only offered a photo-based slideshow, according to a new study of 25,000 listings conducted by BoxBrownie.com, a virtual staging technology provider.

Sixty-seven percent of buyers say they want to see floor plans on listings and 58% say they want to see virtual tours, according to the 2021 Home Buyers and Sellers Generational Trends Report, conducted by the National Association of REALTORS®.

https://magazine.realtor/daily-news/2021/07/09/94-of-listings-don-t-include-a-virtual-tour