Thursday, October 21, 2021

Remember QR Codes? They’re Back and Better


Most new phones make it easy for users to snap and go. A QR code on a for-sale sign, for example, can help pedestrians quickly secure listing info and the agent’s bio.

The COVID-19 pandemic spurred the use of data icons known as QR codes. The reemerging trend is facilitated by recent versions of cell phones made by Apple and Samsung because cameras can read QR codes instantly without having to download an app. Creating QR codes is also cost effective thanks to a handful of free online tools.

A July 2021 joint study of 1,100 U.S. consumers by The Drum and YouGov found that 54% of consumers ages 18 to 29 have clicked on a marketing-related QR code; those aged 30 to 44 did so 48% of the time.

Overall, the report found that “three-quarters of adults say that they would be willing to use more QR codes in the future. This number rose to 82% among adults 18-44, but dipped to 64% of adults over 45.”